Cyber Monday organizer to hold pre-seasonal sale in late May
MOSCOW, Mar 21 (PRIME) -- Russian Internet agency LED Agency, which organizes online sales Cyber Monday, will hold a pre-seasonal sale, called LetoSale, on May 25–28, the agency said Tuesday in a press release.
“In May, people are getting ready for the summer: they’re renovating their wardrobe and planning vacations, that’s why such a sale should be organized in this period, but it should not be a second Cyber Monday, but a pre-seasonal sale,” the agency’s CEO Leonid Dovladbegyan said.
LED Agency will continue holding the Real Black Friday in November, Cyber Monday in January and pre-seasonal sales, like LetoSale, which will attract at least 300 sellers.
The Russian Association for Electronic Communications (RAEC) will act as LetoSale’s partner.
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